Spartan Up! by Joe De Sena is a book that highlights and focuses on physical health through exercise. It does this by showcasing the world renowned Spartan Races created by Joe De Sena. These marathon type races consist of extreme obstacles and challenges that even the likes of military personnel such as marines and Olympic athletes find extremely challenging. The Spartan Races are a huge challenge to a person’s will. Joe makes it clear that even though many and maybe even most participants are there to win, there are those participants who are there to simply challenge themself and just complete the course.
Spartan Up! can very easily be applied to business. The stories of perseverence, and overcoming obstacles and hardship in life to even be able to compete and participate in the Spartan Races in the first place can be used and connected to as inspiration and motivation for the likes of those who love to feel inspired.